oOh!media has become an official media partner of Australian Made, urging Aussies to support local makers and growers via a new national Out of Home campaign.
Now live across oOh!’s digital large format assets in key metropolitan markets around the country, the campaign runs throughout May and is specifically timed to celebrate Australian Made Week which is set to kick off on the 24th of the month. The creative urges Australians to support local with the slogan: ‘Australian Made makes Australia. Buy Australian.’
Tim Murphy, oOh!media’s Chief Sales Officer, said partnering with Australian Made was a natural fit for oOh! as a proudly Australian business.
“We are delighted to be an Australian Made media partner, and to provide them with our market-leading scale and reach to really drive awareness of Australian Made Week and the importance of buying from our local makers and growers,” he said.
Ben Lazzaro, Australian Made Chief Executive, said oOh! was the perfect partner for this initiative, both as a leader in the Out of Home industry and also a home-grown Australian business.
“This has been a challenging year for many Australian companies, so we’re really thrilled to partner with oOh! to celebrate and support our local heroes, not only during Australian Made Week, but for the future.”