Australian clothing and accessory manufacturers will be showcasing the people and production processes behind their brands this month, as Fashion Revolution Week encourages consumers to learn more about where their fashion clothing and accessories come from.
The 'revolution' uses social media to spread the very important message about supporting locally made, ethical fashion, by encouraging consumers to ask the question ‘who made my clothes?’.
The Australian Made Campaign is encouraging all clothing, accessory, yarn and fibre manufacturers to get involved and promote the stories behind their locally made goods during this highly relevant period.
Australian Made Campaign Chief Executive, Ian Harrison, said the initiative helped raise awareness amongst consumers of the high standards of production in Australia, and the many local brands that have a sustainable story to tell.
“The Australian Made Campaign is proud to partner with Fashion Revolution Week to help educate consumers about the fashion supply chain, so they can be better informed when making their purchase decisions,” Mr Harrison said.
“While it can cost more to produce products in Australia, the quality and value available from local products is fantastic, and the positive flow-on effects for the community and the environment are extensive.”
Anna-Louise Howard, Founder of Australian-made brand Farm to Hanger, manufactures cotton clothing in New South Wales, and says she hopes participating in Fashion Revolution Week will help consumers understand the value that is built in to clothing made locally, ethically.
“Our small business is on a mission to create wearable change, one garment at a time – all of our cotton is Australian-grown and rain-fed, our clothing is 100 per cent Australian-made, our offcuts are recycled, and we are striving to become Australia's most sustainable brand,” Ms Howard said.
“During Fashion Revolution Week we will be showcasing the sustainable production practices in our zero-waste, closed- loop system and the environmental ethos that is behind everything we do.”
Anyone can get involved in Fashion Revolution Week by posting a ‘selfie’ on social media, either showcasing an Australian-made brand with the caption 'I know who made my clothes' or calling out to brands with the question 'who made my clothes?' using the hashtags #whomademyclothes, #FashionRevolution and #AustralianMadeCampaign.