Australian growers and manufacturers seeking to expand their business in China now have a new channel to market via the New South Wales Business Chamber’s (NSWBC) Export Growth China initiative.
The NSWBC is one of the Australian Made Campaign’s Foundation Members, and the Australian Made, Australian Grown logo is being used to promote the initiative.
The logo is readily recognised in China, where it used extensively on genuine Australian products and produce and there is strong demand for Australian goods. It has been central to the branding used in dozens of export market development activities over the years, including trade missions, trade shows, and most recently, the launch of Australian Made branded stores in China.
The Export Growth China initiative will involve showcasing samples to wholesale buyers in the Shanghai international zone, and will offer end-to-end assistance for businesses - from identification of an opportunity to the ultimate export sale.
Although it is led by the NSWBC, any member of a Chamber of Commerce throughout Australia is able to participate.
“The Australian Made Campaign is proud to support Aussie growers and manufacturers through the Export Growth China program,” Australian Made Campaign Chief Executive, Ian Harrison, said.
“This is the biggest and boldest project ever undertaken in the 190 year history of the Chamber movement in Australia. The possibilities for business and jobs growth in Australia on the back of this program are almost endless,” said Stephen Cartwright, CEO of the NSW Business Chamber.
The program is supported by Austrade under the Australian Government’s Asian Business Engagement Plan.